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Why I believe in the All-in-one Marketing Automation & Sales Support Tool.

Marketing matters more than sales in some circumstances – I just mean, how are you going to get the leads Sales can work? Or how will the leads Sales gets be nurtured? Sales people are individuals who, while having motivation and being diligent, only have so many hours in the day. Without you there aren’t as many possibilities.

You alone create systems that do the work of a team of many, that work 24/7, while it can be rigorous (for example: “setting and forgetting” workflows and creating drip campaigns). Furthermore, how do you rate the probability of conversion and so on, so that Sales can know who they should be working and with insight into how? Marketing.

You’re spending so much time and energy just attempting to keep up with the latest trends and algorithms.

Don’t waste your time where you don’t have to.

AUTOMATION FOR A TEAM OF ONE, OR JUST A SMALL TEAM, IS IMPERATIVE TO SUCCESS.

When a tool integrates all factors of Marketing and Sales (email, CRM, automation, client service, lead scoring, and everything else!) we Marketers have a greater chance of acting like a large team with various specialists when we might be a “jack-of-all-trades” – a phrase I used to dislike, but now revel in as I love to have my hand in every part of the process.

I don’t like the sales and phone or budgeting aspects (Sales is needed), but we’re needed to gain interest and get hands raised by many.

And there’s so much more we do!

From content creation for CTA offers to regular daily or weekly duties (ex. reports), and so on, we have limited time and a full plate – so to speak.

Marketing automation tools that integrate a team’s duties for one person make the job so much easier … and definitely more cost-effective. What boss doesn’t like that?! We all deal with justifying budget expenditures.

There are so many marketing automation tools out there that aim to assist you in your duties, but which one is right for you?

Well that depends on your business interests and business model.

Marketing Automation Tools:

1. MARKETO

Brittany rating: great, once you learn Marketo’s unique language and complicated system.

  • Lead management
  • Email marketing
  • Consumer marketing
  • Customer-based marketing
  • Mobile marketing
  • Revenue attribution
  • Account-based marketing

2. ELOQUA

Brittany rating: never tried it, but have heard from close industry friends that you need to know coding well.

  • Targeting and segmentation
  • Campaign management
  • Lead management
  • Marketing measurement
  • Sales and marketing alignment

3. HUBSPOT

Brittany rating: my favorite! Easy, user-friendly, customizable and so much fun!

  • Tons of free tools
  • CRM
  • Lead generation
  • Marketing automation
  • Analytics
  • Email tracking
  • Meeting scheduling
  • Email automation
  • Service tickets
  • Customer feedback
  • Knowledge base

4. PARDOT

Brittany rating: not a fan.

  • Marketing automation
  • B2B marketing analytics
  • Salesforce Engage
  • Account-based marketing
  • Marketing automation for:
    • financial services
    • healthcare and life sciences
    • manufacturing

Bottom-line: you know that a tool that incorporates all responsibilities simply will only support you, minimize your stress, increase your available time for other growth-enabling activities, and improve your employer’s bottom-line – making you look like an amazing asset!

For example, don’t you want to:

  1. Have more time for content creation
  2. Create downloadable content and offers
  3. Attend webinars, workshops, and seminars that educate you on the latest tools
  4. Work on your blog
  5. Improve your website
  6. Enhance your lead generation process and lead flow
  7. Work on your CRM’s categorizations, definitions, and process
  8. Create and improve upon automation build-outs for:
    1. data validation
    2. sales assistance
    3. email marketing/drip-campaigns
    4. lead assistance
    5. customer retainment
  9. Find new tools and resources
  10. Make time to even build an argument for these tools
  11. Develop a marketing plan, and at least a campaign strategy

So, what integrations and tools are right for you?

Well I am a HUGE fan of Neil Patel, you’ll learn.

According to him:

Here are … tools (in no particular order) that you should try out if you’re looking for new, easy ways to streamline marketing functions.

• Use Customer.io to automate more timely emails

• Let Constant Contact deliver powerful emails, simply, and easily

• Generate leads, close deals, and manage your pipeline on auto-pilot with HubSpot

• Supercharge your marketing analytics automatically with Pardot

• Use AdRoll to automate your ad campaigns

• Automatically nurture leads effectively with Marketo

• Automate your inbound call analytics with Dialog Tech

• Deliver personalized campaigns across multiple channels using Oracle Eloqua

• Track your marketing interactions across all channels with Bizible

• Let Act-On seamlessly nurture your inbound and outbound leads

• Automate the customer journey with LeadSquared

• Automate your marketing materials using Bremy

• Get CRM, sales, and marketing tools automated together with Infusionsoft

• Grow, engage, and acquire customers with Genoo

• Attract, capture, and streamline leads with Salesfusion

• Use BuzzPortal to automate customer engagement

• Segment and automate customer experiences using iContact

• Get BuzzBuilder Pro to automate cold email campaigns.

• Create automated marketing workflows with Net-Results

• Streamline and simplify marketing automation with GreenRope

• Deliver automated email campaigns using MailChimp

• Automate your marketing processes with Gliffy

– Neil Patel: 23 Marketing Automation Tools You Need to Use

So, what now?

Well, you need to consider what your company’s business model and industry needs.

For instance:

  • What are your priorities?
  • What do your customers want?
  • How do your leads like to be spoken to?
  • How do your leads and customers like to be nurtured?
  • What system are you capable of using efficiently?
  • What price point will your boss or CEO accept?

I realize I gave a lot of opinions and information, but no final answer. That’s because its’s not up to me. As the Marketing team at your company, you know what’s best for your company’s requirements, for its growth, what tools will best solve your needs, what your needs even are.

Post Author: Brittany Engelmann

I have a passion for marketing and helping businesses reach their full potential.

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