Marketing Tip of the Week: AI & Automation Brittany Lettich January 24, 2020

Artificial Intelligence and Marketing Automation are the keys to faster conversions!

(and saving you time)

Are you a small team, or even a team of one? AI and automation will make you appear like a large force, and help you manage leads and conversions just like you have a robust team supporting you.

From chat bots that interact with leads or clients based upon pre-programmed answers and workflows (they can seem eerily human or obviously automated) to email chains based upon numerous data fields and behaviors – both may and should include detailed logic. This will only keep you from having to spend your valuable time answering inquiries and vetting opportunities.

You should use if/and/or criteria to best funnel your contacts to the optimal result. Eventually, a person may be required to respond, but AI and automation can vet and qualify leads, as well as provide self-help to current clients. All of this saves you time – time better used elsewhere.

Yes, initial time investment to build these tools is needed but once you’ve done it you’re done! Set it and forget it.

There are great opportunities here to:

  • save time
  • save resources
  • make money
  • qualify leads
  • satisfy customers

If you’re interested in learning more about how AI and automation can help your business, contact me today!